Email List Growth Strategy: Why Quizzes Work Like Magic
My clients are always telling me “Mary, I need to build my email list” - what should I do? What can I do? As a web designer with almost a decade of experience, I can say “I’ve seen it all”. From meditations, audio downloads to guides and e-books - all aligned to my clients needs.
My favorite form of interacting with my website audience and getting to warm them up to me would have to be a quiz.
Why?!
It’s so easy, it’s so fun.
It builds so much curiosity right from the start. It’s a delightful surprise to go on a website and have a pop up or see a call to action button saying “TAKE THE QUIZ!”. I’ve even had compliments over the years on my own personal brand quiz. It’s created a fun and interactive experience without me having to actually be there to introduce myself personally. It also creates an instant memorable experience.
My favorite quiz builder would have to be TRYinteract. It’s what I’ve always suggested to clients over the years because it was so easy for me to build my own (which can sound like a daunting task - where do you even start?! Don’t worry about that. Leave it up to them (the experts to guide you). Not only that but it’s also simple to “plug in” to almost any website building platform. I specialize in building websites on Squarespace and it’s been an easy step and I’m sure it is on other platforms as well.
When we’re building websites and what I like to call “sharing our magic” with the world, the last thing we want to do is worry about the technical stuff. Bakers want to bake, Healers want to heal, Coaches want to coach. No one signed up for “building a website” or spending hours trying to get people to get to know, like and trust them (the reason people will do business with you). Get your website built or upgraded, ADD a quiz, create a memorable experience, and let the rest unfold the way it’s supposed to.
With TryInteract you can build a quiz on just about anything, you won’t feel limited. You can use a mixture of questions with text answers or even image answers. My other favorite part is that you can connect it to an email marketing campaign so that ultimately you can grow your email list, nurture them further with an email marketing funnel or if that feels like too much - keep it simple. Build a fun and interactive quiz, get your audience to the answers they are seeking and connect your customized web page that will help them take the next step to connect with you, purchase from you or feel more connected to you.
The best part is once they are complete with their quiz they can share their results on social platforms and put it in front of more people that will want to participate in the experience as well. The more, the merrier!
