WHAT is SEO? WHY is it important for your business?
Simply put..
Search Engine Optimization or SEO is the simple way of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.
Everyone uses the internet to ask questions about life, look for something, etc. Your website could be the one to answer a question or help them find what they are looking for!
But.. only if you have implemented the correct SEO onto your website!
You can have a beautiful website with all the answers or products people need - but they won’t be able to find it if you don’t have the right keywords or descriptions in place.
That is why SEO is important for your business!
There are several different other aspects of SEO, but I won’t bore you with the details as they may not be easy to understand and may just overwhelm. Let’s keep it short and sweet!
It’s not only important to present your business online, but make sure that you are using the right strategy to put yourself in the spotlight so that everyone can find you.
Think of SEO as value for your site and business, it’s a shortcut to getting exposure in search engines and drive traffic to your website!
#thanksinternet #thanksgoogle
What does the SEO service add-on + set up consist of?
Here are more details of what the SEO entails:
- Keyword Analysis + Meta Tag Optimization: Adding all the right keywords and descriptions for your business and placing them on your website in all the right places (Titles, Pages, Links, Images, etc)
- Submit Site Map to Google via Google Search Console
- Connect Google Analytics account to Website
For SEO, I do a very basic set up. I say basic because it can be super extensive and can be an ongoing process that companies dedicate their time to. However, my most basic set up has worked wonders for my clients. It's a one time set up with the website design and I add all the best keywords, descriptions, and "introduce" their website to google.
let’s talk about the timeline… how long does it take?
SEO is a long term marketing tool, it doesn't deliver overnight results the way a paid Advertisement does.
Once you set it up and as long as your website stays active and you drive traffic to it, that's what helps your website move up on the rankings. Another thing that helps is blogging because it's a keyword-friendly tool for what people may specifically be looking for.
Want more data? Let’s break down a timeline… (please note, all results vary)
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Ranking on Search Engine for your Brand 2-3 weeks
Ranking for low-competition phrases 2-3 months
Achieve signifcant success (According to google) 4-12 months
Ranking for high-competition phrases 2-3 years
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Yes, it can take a while and patience is key. However, it can create some amazing results without you having to do much. For example, there have been months in which I’ve been busy working and not spending time on social media promoting and offering my services but my SEO still gets me leads in the door. Nothing makes me happier than someone finding me on google. I love to thank the universe working it’s magic in the background for me.
It's honestly hard to explain all "the magic" but hope that helps!
